I’d complained previously about how EU privacy laws and US anti-spam laws involve having to publicise your address on every email newsletter you send out, even if it’s your home address, or risk a fine of $42,530 per email under the US’s CAN-SPAM Act or a max fine of €20 million or 4% of your global turnover, whichever’s higher, under EU rules. That giving out my home address per-email would be a breach of GDPR is a bit of irony, I guess.
While I can see the logic, kind of, it’s… not something any LGBT person feels safe doing. Nothing like hanging a big sign over your door and yelling “hey, here I am” by handing out your home address willy-nilly, right? I’m only a writer who barely sells a couple of books a year, not a massive company like Facebook who, incidentally, have already begun appealing their £500,000 fine over Cambridge Analytica, not something I think l’il old me could get away with.
The advice most often given on sites is “get a PO Box.” Unfortunately, it’s advice usually given by American writers who have a massive range of variable prices for them, ranging from as little $34/year (£26) for little ones in small towns to ~$150-200 (£115-154) for larger areas.
In contrast, a Royal Mail PO Box in the UK — if you travel out to pick up any mail yourself; you’re screwed if you don’t live near an accessible delivery office — is £270 ($351) a year. If you want them to forward your mail on to you, it’s £342 ($444) a year.
So… bearing in mind my stunning book sales, that is… well, bluntly, it’s one hell of a rip-off.
So I figured that was it, I’d just give up. As the Canadian humourist Stephen Leacock said, “If at first you don’t succeed, quit, quit at once.” (Pretty sure Homer Simpson is the more memorable version.) It’s galling though, when everyone bangs on about how ‘every author needs a mailing list’ but it’s out of your reach because of pricing and privacy issues.
Well, I can’t remember what I was irritably Googling last night, but I remembered the whole thorny problem and eventually stumbled over UK Postbox, a non-Royal Mail PO box with a wide variety of plans including crucially, one that gives you a PO Box and only charges you for the mail you receive (£1.20): they open it and scan it for you (£1.20 per letter) and you can decide if you want it forwarding on to your home address.
As it’s priced per letter it could easily add up to be expensive if you were expecting a deluge of post, but as I suspect that at even ~£2.40/letter it’ll be under £12/month, the Pay As You Go tier is the best for me. There are other prices available, as well as other services (you can pay to have a fancy London address, for example, should your audience be more on the snobbish side) and on the whole it beats having a Royal Mail PO Box. Particularly as, with the price of petrol (or indeed frequently-extortionate public transport costs, depending on where you’re going and how) I don’t think I’d actually be saving money on fetching the post myself.
Unless I suddenly become massively popular and end up needing a proper PO Box, but if that ever happens then I’d hope the book sales might, just might, cover it.
Until that day so distant on the horizon it might as well not exist… at least this is another thing now out of the way.